Management Software

Social media software solutions

Posted on December 8, 2015 at 11:16 pm

If you use social media software for your business then you are probably aware of how time consuming it can be. Firstly you need to create separate profiles on all the social media sites (and you may even need more than one if you want to do it via department for example). Once you have set all the accounts up you will then need to log in to them individually to post status updates, photos / videos or to reply to comments etc.

There are some great social media software packages that allow you to do this all under one roof. You can log in and create posts and chose when and where to publish it to. It could be that you want it n Facebook and Twitter for example, and want to schedule it for the following day.

Many of these software applications charge a monthly fee for the use of their system, but be sure to check how long you are tied in for and always try and get a free trial of the software before agreeing to purchase it.

Posted in Management Software

A-B testing of your website

Posted on November 29, 2015 at 10:38 pm

When you create a website you need to consider the layout carefully. Consider what you want your visitors to do, such as make an enquiry or buy a product and then make it as easy as possible for them to do so. Sometimes, you may not know what is working until you have had the website up and running for a while, or it may be that you find you are having a lot of traffic to the site but no conversions.

A B testing is a way of creating a duplicate version of a page and showing it to a percentage of your customers. Google offers this testing method and you can chose a ratio for how many times one version is shown compared to the other.

Ideally you want to keep some similarities between the sites as changing too much can mean that you don’t really know which elements work and which don’t. Once you have set up the A B testing you will need to set up conversions so you can track which version performs the best.

Posted in Software Applications

Using web stats to find out more about your customers

Posted on October 31, 2015 at 11:08 pm

Many servers come preinstalled with website statistics package but often these are quite basic. If you have a website for your business then you may wish to invest in another stats package to enable you to really analyse what is happening within your site. Google offer a free stats package called Google Analytics and it can be easily installed on to any website. Once the code has been installed, the software will start tracking visitor information.

The wealth of information is quite astounding, and you can even find out what devices or browser your visitor used to view your site, along with the pages they visited and the time spent on the site.

If you want to take it a step further, you can even install spate software to show you where most people clicked within the page to find out which banners / call to actions are working the best for you.

 

Posted in Management Software

Making your website design mobile friendly

Posted on September 30, 2015 at 7:34 pm

With many of us using mobile devices such as phones and tablets to surf the internet, it makes sense that websites should be programmed in such a way that they are compatible on these platforms and all aspects work as they should do. Google announced earlier on this year that they are going to favour mobile friendly sites in terms of rankings above those that are not, in order to offer their customers a better browsing experience.

Making a website mobile friendly, is done easier if done from the start, but for those that already have a website that is not compatible on such devices it can often easily be updated. There are many ways in which to make a site mobile friendly and often the easiest and cheapest way id to have a mobile version of the site which is only shown to mobile users. This allows you to create simply navigations and show reduced content if necessary when space may be an issue.

Posted in Web Design

Windows software updates

Posted on August 30, 2015 at 9:24 pm

Windows are rolling out their new software and software updates quicker than they ever have done previously, but this does come with its own issues. It appears that sometimes the software they release has not been tested thoroughly and therefore causes many issues for users especially in the early days. Microsoft are by no means the only company to be guilty of this with Apple often doing a similar thing.

Windows 10 is now out and with free updates from Windows 7 and 8 allowed, many users have already upgraded to the supposed new and improved platform. I recently upgraded my own laptop but very quickly took advantage of the roll back to previous version that was available.

Unfortunately it appeared that there were still far too many bugs that needed to be ironed out in the software to allow it to function properly and with certain software not being compatible just caused more issues than I could cope with. Hopefully over the coming months these will be fixed, but for now, I for one am staying put.

Posted in Software Applications

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