Many servers come preinstalled with website statistics package but often these are quite basic. If you have a website for your business then you may wish to invest in another stats package to enable you to really analyse what is happening within your site. Google offer a free stats package called Google Analytics and it can be easily installed on to any website. Once the code has been installed, the software will start tracking visitor information.

The wealth of information is quite astounding, and you can even find out what devices or browser your visitor used to view your site, along with the pages they visited and the time spent on the site.

If you want to take it a step further, you can even install spate software to show you where most people clicked within the page to find out which banners / call to actions are working the best for you.