Web Design

Why is a Responsive Design so Important?

Posted on November 30, 2016 at 10:54 pm

Having a responsive website design has always been important, but now it is a top priority. Why is that? There are lots of different reasons, all of which are equally important and mean that your website will be held back if it isn’t mobile-friendly. If you are having a new website designed, it’s so important that you make it fully responsive. Here are some of the many reasons why:

  • Good user experience. People who are searching using devices like tablets and smartphones will be able to enjoy the same user experience as someone using a tablet or desktop computer. This is essential – you want to ensure that all of your customers come away from your website feeling positive about it, having found everything they want.
  • Mobile search is on the up. The number of searches carried out on mobile devices is always increasing. You need to make sure that your website can be used by this enormous section of the market.
  • People want to search anywhere, at any time. We are now used to living in a society where we can access the internet at all times. People won’t wait. If they want to search for something on the go, they will. Make sure that if these people come across your website, they will be able to navigate it simply.
  • It will save you having to change your website so dramatically in the future. Responsive design will help ensure your website’s longevity, keeping it modern and relevant to today’s consumers.
  • You can achieve more sales. People who like your website and find it easy to use are much more likely to spend money on it. If they find what they’re looking for quickly and you present yourself as a reputable brand, you are going to achieve conversions.


Posted in Web Design

Choosing the right software application

Posted on October 25, 2016 at 7:56 am

In many job roles you will be expected to use a PC or a laptop to complete tasks. Certain tasks may require the use on in house software or there may be strict guidelines that need to be adhered too in terms of software. For other tasks you may be able to choose what software you use to assist you as long as the end result is the same. Even down to managing your time or keeping notes, there is a wide range of software that you can use.

When deciding on what software to use within your job, you firstly need to ensure that it is secure and that you have the right to use it for business purposes. Selecting the correct software may be tricky and often it is a bit of a game of trial and error to find the correct one. Don’t be afraid to ask other colleagues what they use or to ask for free trials of software before you ask if it can be bought.



Posted in Software Applications

Relocating for a job in IT

Posted on September 28, 2016 at 9:29 pm

If you are in the process of looking for a new job or career in IT then you may have to look a bit further a field than your home town. This is especially true if you are looking for a very specific job with the IT industry.

It may be that you have to consider relocating for a job in order to get the role you want to.

When looking to relocate you need to ensure that the job is right for you and possibly even look for alternative companies near by that you may be able to approach if the first job doesn’t work out. Many people relocate to a city where there are more job prospects. If you have previously lived in the country this can be a huge change especially if you have a family and they will also be relocating schools / nursery etc.

It may be worth travelling to the job for a while (if possible) before relocating to ensure that you are going to be happy.

Posted in Web Design

Website colours

Posted on August 18, 2016 at 2:29 pm

The colours you chose for your website can make a huge difference to how it is portrayed and whether people enjoy using the site. Bold colours can make your site stand out but can sometimes also be too harsh on the eyes and make people want to leave the site. Sites that are developed with a lot of white can look clean and fresh but can also appear a little boring so it is all about getting the balance right.

A lot of design is down to personal preference, but remember who you are designing your site for. If it is going to be aimed at older people then you may want the text to be very clear and the site easy to navigate round, if it is aimed more at teenagers then you may use vibrant colours and videos / special effects. Why not carry out a bit of marketing research to see what the public would want to see on a website.

Posted in Web Design

Splash pages for your website

Posted on July 27, 2016 at 8:04 am

Some companies have splash pages created either within their site structure or on a stand alone domain for particular products or services they offer. There are a number of reasons in which a company may want to do this, but often it is to improve their presence on the search engines such as Google, either visit organic listings or paid for.

If you create a PPC (Pay per Click) ad, then you want to link it through to a page that is extremely relevant to what the advert is offering. This way not only will the end user find the information that they were looking for without having to scroll through pages and pages of your website but also your Cost per Click price may be lower due to the relevancy of your ad to the page improving your quality score.

If you think these may help your business then speak to your web designer or get in touch with a local digital agency who will be able to assist you.


Posted in Web Design

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