Web Design

How are you going to Develop your Web Marketing Team?

Posted on October 30, 2017 at 11:35 pm

If you have existing web marketing employers, it’s inevitable that you are going to want to expand your team at some point. How does a web marketing team grow? What is the strategy for making sure your team is moving in the right direction?

There is no right or wrong way to grow your team. However, there are some important functions you need to ensure you are fulfilling. Some of the most important are:

  • Design
  • SEO
  • Strategy
  • Copywriting
  • Link strategies
  • Account management
  • PPC
  • Social media

Some members of staff will be able to fulfil multiple functions, for example, you may have an account manager who is the main contact for SEO. When thinking of ways to grow your team, look for people who are right for your organisation and who will fit in. Then, see how you think they will be able to contribute skills wise. Staff retention is really important for a successful team.

Posted in Web Design

Is Google Shopping a Good Decision for you?

Posted on September 4, 2017 at 7:50 am

Google Shopping lets internet shoppers browse for products and compare prices directly from different retailers. It can be very beneficial for businesses to have their products available on Google Shopping, as people will be shown them as soon as they enter their search terms into the search engine. This helps to give you far more visibility than you could achieve from SEO alone, as Google Shopping appears at the top of the search engine results page.

Talk to your web marketing consultant or team about the possibility of starting Google Shopping. It can be very complicated to set up, so it is recommended you use a professional who has prior experience of the service. They will know about the pitfalls in the setup process so they can advise you further and help you to avoid these. If you aren’t sure, do some research and look at case studies from businesses that have started to use it.

Posted in Software Applications

Should you Get a Brochure Website?

Posted on August 5, 2017 at 9:36 am

Brochure websites aren’t used to sell directly. They are use to present a business, product or service, making it searchable online and helping new customers to find it. Many businesses now choose to have a brochure website if their product does not fall into the fast moving consumer goods (FMCG) category, as it can help to make them more competitive.

A business that provides a service rather than selling a specific product may be the kind of business to have a brochure site. It will help to boost their reputation so that more potential customers can find them. It is now the expectation that most businesses will have a website so even if a company doesn’t operate in the kind of sector where new customers find them online, they may decide to have a website anyway. Talk to a web designer to see what they can do and if a website will be suitable for you.

Posted in Web Design

Selling Products Online for your Business

Posted on July 14, 2017 at 5:11 pm

The majority of businesses now have a website where customers can find out more about the company and the products. A growing number of companies also have eCommerce sites, a platform for selling products and achieving more sales for the business. This is a very good idea if the products you sell can easily be transported to customers and they can buy them easily online without having to contact you first.

Talk to a web designer about setting up an eCommerce site for you. They will be able to talk you through the process and give you an idea of how much it will cost for your business. You should be able to negotiate a fair price for an eCommerce site very easily. Tell the designer about your products so they have a full understanding of what you sell and how an eCommerce site will fit into your business model.

Posted in Management Software

A New Website is Just the Beginning

Posted on March 7, 2017 at 3:25 pm

A new website will look great and can really help you to bring in new business. The hard work doesn’t stop there though. A website requires lots of ongoing work to make sure it stays up to date and to make sure people know about it. Here are some of the things you should consider for your website:

  • Branding. Make sure it is consistent across your whole site. People need to know it is you, and you need to be memorable.
  • Good copy. A well-written copy will help people to know what you do and will help you to achieve more conversions. Don’t cut corners with your copy.
  • Search engine optimisation. This is the best way to make sure your customers can find your website. It will help your website to appear higher on search engine results pages.
  • Pay per click marketing. As another way to get people onto your website, pay per click will generate leads and make sure your name is known.

Posted in Web Design

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