Management Software

Using a social media manager

Posted on November 30, 2017 at 11:59 pm

A job title you probably would not have heard of a decade ago is a social media manager, but nowadays they are quite common. A social media manager takes responsibility for your business’s pages, accounts or profiles and posts relevant and interesting information while helping to spread the word about your business and increase the number of people following or liking the information.

If you employ a good social media manager you can expect the work to be of a professional quality with accurate spellings and information. The information that is shared should be factual and relevant, as otherwise it could give your business a bad name or reputation. Any complaints or queries directed to the accounts should be dealt with in a professional and courteous manner – many big businesses have hit the headlines in recent years for particularly witty responses, and going viral is a brilliant way of having your information reach a greater number of people.

A social media manager may take on the work for you permanently, or may set you up a system that means you can do it yourself with as little hassle or confusion as possible. It depends upon your budget as to which is the best option, but being able to meet with a social media manager and get a feel for what they do may be beneficial.

 

Posted in Management Software

How are you going to Develop your Web Marketing Team?

Posted on October 30, 2017 at 11:35 pm

If you have existing web marketing employers, it’s inevitable that you are going to want to expand your team at some point. How does a web marketing team grow? What is the strategy for making sure your team is moving in the right direction?

There is no right or wrong way to grow your team. However, there are some important functions you need to ensure you are fulfilling. Some of the most important are:

  • Design
  • SEO
  • Strategy
  • Copywriting
  • Link strategies
  • Account management
  • PPC
  • Social media

Some members of staff will be able to fulfil multiple functions, for example, you may have an account manager who is the main contact for SEO. When thinking of ways to grow your team, look for people who are right for your organisation and who will fit in. Then, see how you think they will be able to contribute skills wise. Staff retention is really important for a successful team.

Posted in Web Design

Is Google Shopping a Good Decision for you?

Posted on September 4, 2017 at 7:50 am

Google Shopping lets internet shoppers browse for products and compare prices directly from different retailers. It can be very beneficial for businesses to have their products available on Google Shopping, as people will be shown them as soon as they enter their search terms into the search engine. This helps to give you far more visibility than you could achieve from SEO alone, as Google Shopping appears at the top of the search engine results page.

Talk to your web marketing consultant or team about the possibility of starting Google Shopping. It can be very complicated to set up, so it is recommended you use a professional who has prior experience of the service. They will know about the pitfalls in the setup process so they can advise you further and help you to avoid these. If you aren’t sure, do some research and look at case studies from businesses that have started to use it.

Posted in Software Applications

Should you Get a Brochure Website?

Posted on August 5, 2017 at 9:36 am

Brochure websites aren’t used to sell directly. They are use to present a business, product or service, making it searchable online and helping new customers to find it. Many businesses now choose to have a brochure website if their product does not fall into the fast moving consumer goods (FMCG) category, as it can help to make them more competitive.

A business that provides a service rather than selling a specific product may be the kind of business to have a brochure site. It will help to boost their reputation so that more potential customers can find them. It is now the expectation that most businesses will have a website so even if a company doesn’t operate in the kind of sector where new customers find them online, they may decide to have a website anyway. Talk to a web designer to see what they can do and if a website will be suitable for you.

Posted in Web Design

Selling Products Online for your Business

Posted on July 14, 2017 at 5:11 pm

The majority of businesses now have a website where customers can find out more about the company and the products. A growing number of companies also have eCommerce sites, a platform for selling products and achieving more sales for the business. This is a very good idea if the products you sell can easily be transported to customers and they can buy them easily online without having to contact you first.

Talk to a web designer about setting up an eCommerce site for you. They will be able to talk you through the process and give you an idea of how much it will cost for your business. You should be able to negotiate a fair price for an eCommerce site very easily. Tell the designer about your products so they have a full understanding of what you sell and how an eCommerce site will fit into your business model.

Posted in Management Software

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