Web Design

A New Website is Just the Beginning

Posted on March 7, 2017 at 3:25 pm

A new website will look great and can really help you to bring in new business. The hard work doesn’t stop there though. A website requires lots of ongoing work to make sure it stays up to date and to make sure people know about it. Here are some of the things you should consider for your website:

  • Branding. Make sure it is consistent across your whole site. People need to know it is you, and you need to be memorable.
  • Good copy. A well-written copy will help people to know what you do and will help you to achieve more conversions. Don’t cut corners with your copy.
  • Search engine optimisation. This is the best way to make sure your customers can find your website. It will help your website to appear higher on search engine results pages.
  • Pay per click marketing. As another way to get people onto your website, pay per click will generate leads and make sure your name is known.

Posted in Web Design

A Usable Insight Into Working Capital Management

Posted on February 23, 2017 at 11:30 am

Working capital Northampton can be calculated as the variance between an entity’s current assets and its current liabilities. If the assets are less than the liabilities, it can be stated that the company is experiencing a capital deficit. Net capital is the value of its current assets minus its current liabilities minus cash available and minus interest-bearing debts, which is short range debt.

A current asset in accounting terms is that which a company should be able to realise within one fiscal period. A debt which is meant to be paid within one business fiscal year is a current liability. (more…)

Posted in Business Finance

Managing your Website Effectively

Posted on January 29, 2017 at 1:20 pm

Once you have a new website, the work does not stop there! You will still need to carry out regular maintenance work to keep things ticking over. This could include:

  • Updating company information, especially if you show members of staff on your website. Make sure the details you have are accurate and relevant.
  • Keeping product information and prices up to date, especially if you have an eCommerce website.
  • Creating new landing pages for areas that you want to target.
  • Adding new pages as the business expands, to show new services or give additional information.
  • Keeping your design modern and attractive.
  • Ensuring security is tight and your website is well protected.

It might be worth working with a professional to help you manage your website properly. They will be used to offering continuous website improvement to you, helping you to keep your site up to date and market it effectively on the internet.

Posted in Management Software