If you have existing web marketing employers, it’s inevitable that you are going to want to expand your team at some point. How does a web marketing team grow? What is the strategy for making sure your team is moving in the right direction?

There is no right or wrong way to grow your team. However, there are some important functions you need to ensure you are fulfilling. Some of the most important are:

• Design
• SEO
• Strategy
• Copywriting
• Link strategies
• Account management
• PPC
• Social media

Some members of staff will be able to fulfil multiple functions, for example, you may have an account manager who is the main contact for SEO. When thinking of ways to grow your team, look for people who are right for your organisation and who will fit in. Then, see how you think they will be able to contribute skills wise. Staff retention is really important for a successful team.