Google Shopping lets internet shoppers browse for products and compare prices directly from different retailers. It can be very beneficial for businesses to have their products available on Google Shopping, as people will be shown them as soon as they enter their search terms into the search engine. This helps to give you far more visibility than you could achieve from SEO alone, as Google Shopping appears at the top of the search engine results page.

Talk to your web marketing consultant or team about the possibility of starting Google Shopping. It can be very complicated to set up, so it is recommended you use a professional who has prior experience of the service. They will know about the pitfalls in the setup process so they can advise you further and help you to avoid these. If you aren’t sure, do some research and look at case studies from businesses that have started to use it.