A new website will look great and can really help you to bring in new business. The hard work doesn’t stop there though. A website requires lots of ongoing work to make sure it stays up to date and to make sure people know about it. Here are some of the things you should consider for your website:
- Branding. Make sure it is consistent across your whole site. People need to know it is you, and you need to be memorable.
- Good copy. A well-written copy will help people to know what you do and will help you to achieve more conversions. Don’t cut corners with your copy.
- Search engine optimisation. This is the best way to make sure your customers can find your website. It will help your website to appear higher on search engine results pages.
- Pay per click marketing. As another way to get people onto your website, pay per click will generate leads and make sure your name is known.