When you decide to build a website it can feel a little overwhelming trying to consider exactly what sort of thing you want with the correct content but the best thing to do is just go and meet with a web designer for a chat and some ideas.
It may be that they can show you previous web sites that they’ve built to give you an idea on the sort of thing that they could offer or they may suggest looking at your competition to set a standard of what else is on offer.
Either way a good web designer should be able to take the hassle out of building your website and should be able to easily guide you through the process. Even after the website is build it will require regular updates and some level of monitoring to ensure that the SEO part of the website is working well. If you’d rather not manage this yourself you could always contract this out, either to your website developer or a 3rd party.